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★★★★★ Rated 5 out of 5
Received 9 industry Awards & Recognition
Creative leader and team builder on a high-velocity Alzheimer’s launch
"I led our client's creative business as they prepared for their very first two product launches—one in ADHD and the other, featured above, in Alzheimer’s.
I built the most successful team at the agency on this account mentoring entry-level designers who evolved into Art Directors and consumer-experienced ADs who transitioned into pharma creatives. I guided the ADs in embracing new technologies, skills, health literacy, and the art buying process. The experience was immensely valuable and educational."
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★★★★★ Rated 5 out of 5
Received 7 industry Awards & Recognition
Art. design, production lead, Merus NRG1 disease education campaign
"The Merus pitch was another I led and won helping to build the oncology franchise for the agency. In my role as CD I participated in DSE science story development in support of identifying and targeting pathogenic gene fusions as an increasingly important part of precision oncology.
One of the key influences I made to the featured campaign above was the addition of the human tear to 1) graphically call out 'NRG1' and 2) elevate the scientific visual composition to one with much more human emotion, specificity and urgency."
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★★★★★ Rated 5 out of 5
Received 12 industry Awards & Recognition
Shaping a rare blood cancer story, from cinematic film to launch-ready product brand identity.
"As the creative art lead for the PharmaEssentia pitch, I played a key role in securing this significant AOR win for the agency. I directed the DSE campaign and developed the Brand ID and promotional campaigns for both the product and patient support hub launches.
In the featured project above, I art directed the entire experience, including storyboarding, art buying, and production, crafting a provocative cinematic narrative designed to enlighten Hem/Oncs on the source of Polycythemia Vera."
