I have always worked in healthcare, guiding creative campaigns with big names like Sanofi, Regeneron and Novartis, as well as with clients through their first U.S. commercial launches like Merus, Corium, and PharmaEssentia.
As an experienced Creative Director in the pharmaceutical space, I excel at developing innovative, strategy-driven, moving campaigns that resonate with diverse audiences. I execute tasks with precision and skill, ensuring impactful and meaningful experiences.
Areas of Expertise
ο Brand Building | Strategy
ο Concepting
ο Brand Identity
ο Visual and Experiential Design
ο Art Buying | Production
ο Workshop Planning | Moderation
ο Adobe InDesign | Illustrator | Photoshop
ο Office 365 | Slack | gApps
ο Miro | Figma | Discord | GPT
Education and Training
ο Art Institute of Philadelphia–Associate Degree Visual Communication
ο Pratt Institute–Course Work
ο School of Visual Arts–Course Work
ο Mind’s Eye Marketing Planning–Matt Seymour
ο Hyper Island Master Class–The One Club
ο Leadership Training–Blessing White
ο e-learning–always
Agency Experience
Princeton10
Remote
Jan 2025 – April 2025 ο Associate Creative Director, Art
RevHealth
Morristown, New Jersey
Oct 2014 – Jan 2024 ο SVP Creative Director 
EVP Creative Director
H4B Catapult/Havas Health
Princeton, New Jersey
Jun 2010 – Oct 2014 ο SVP Creative Director
The Hal Lewis Group
Philadelphia, Pennsylvania
Apr 2005 – Jul 2009 ο Creative Director Executive Creative Director
Therapeutic Areas
Acid Reflux ο ADHD ο Allergy ο Alzheimer’s Disease ο Anesthesia ο Asthma ο Bleeding Disorders ο Dermatoses ο Diabetes ο Drug-Resistant Infections ο Dry Eye Disease ο Follicular Lymphoma ο High Triglycerides ο HIV ο Hypertension ο Hypoparathyroidism ο Macular Degeneration ο Major Depressive Disorder ο Migraine ο Multiple Sclerosis ο Neurological Disorders ο Onychomycosis ο Osteoporosis ο Osteoarthritis ο Pathogenic Gene Fusions ο Pneumococcal Disease ο Polycythemia Vera ο Surgical Bleeding ο Wound Management
My Story
My professional creative journey began at the Art Institute of Philadelphia and meandered through a newspaper, a type house, and even a model ship builder, each stop sharpening my eye and expanding my curiosity. But it was in healthcare advertising where I planted lasting roots, beginning as an art director and growing into a creative leader. Along the way, I’ve developed a deep understanding of the nuances that shape health communications from brand launches to behavior-shifting campaigns.
From an early age, I’ve held a profound appreciation for the arts, especially music. That admiration, of musicians, of performance, of the invisible pulse that brings an orchestra into harmony, has always influenced my approach to creativity and leadership. The emotional power of a simple melody, the craftsmanship behind a fine instrument, the synchronicity of many voices becoming one—all inspire the way I build teams, shape stories, and design ideas that connect.
People may not always remember what you say, but
they’ll never forget how you make them feel.
I believe the best creative work is like great music: it should be felt as much as it is seen. That’s especially true in healthcare and technology, where human connection matters most.
Successful brands move us to a feeling, a place, and even a behavior.
All it takes is great creative. That’s what I do. Great creative moves!
